It is located on the shore of Lake Michigan at the mouth of the Root River. Racine is located 22 miles south of Milwaukee. As of the 2010 U.S. census, the city had a population of 78,860, making it the fifth-largest city in Wisconsin. Its median home price of $103,625 makes it one of the most affordable cities in Wisconsin to buy a home. In January 2017, it was rated "the most affordable place to live in the world" by the Demographia International Housing Affordability survey.
Racine is the headquarters of a number of industries, including J. I. Case (heavy equipment), S. C. Johnson & Son (cleaning and chemical products), Dremel Corporation, Reliance Controls Corporation (time controls and transfer switches), Twin Disc, and Arthur B. Modine (Heat Exchangers). The Mitchell & Lewis Company, a wagonmaker in the 19th century, began making motorcycles and automobiles as Mitchell-Lewis Motor Company at the start of the 20th century. Racine is also home to InSinkErator, the first garbage disposal. Malted milk balls were developed in Racine. Architects of the city included A. Arthur Guilbert and Edmund Bailey Funston. It has several immigrant communities
As the Taiwan largest screen manufacturer moves into the United States for the first time, their place of choice has been Mount Pleasant, which is within less than 50 miles from Milwaukee, Racine, and Waukesha.
Foxxconn plans to employ approximately 15,000 employees with different background and specialties. This will appreciate the prices of Real Estate in those areas along with the benefit of providing jobs for up to 15,000 Wisconsin residents.